EU Court Rules Tracking-Based Advertising Illegal: Major Blow to Google, Microsoft, Amazon

In a landmark decision that could reshape digital advertising across Europe, the Belgian Court of Appeal has ruled that the tracking-based advertising systems used by tech giants including Google, Microsoft, Amazon, and X (formerly Twitter) have no legal basis under EU law. The ruling, announced on May 15, 2025, specifically targets the Transparency and Consent … Continue reading EU Court Rules Tracking-Based Advertising Illegal: Major Blow to Google, Microsoft, Amazon